Yinzhou Intangible Cultural Heritage Products Showcased in Greater Bay Area

From June 20 to 23, the Yinzhou District Culture, Radio, Television, Tourism, and Sports Bureau showcased its distinctive cultural tourism resources at the "Poetic Zhejiang, Better with Guangdong" large-scale cultural promotion events in Guangzhou and Shenzhen.

At Guangzhou’s Huacheng Hui mall by the Pearl River banks, the Yinzhou exhibition area became the focal point of the "Wandering Gallery Market" with a vibrant display blending intangible heritage traditions and contemporary trends. Visitors were greeted by a fusion of local character and modern creativity upon entering. Exquisitely designed promotional materials—such as the "Trendy Yinzhou" hand-drawn map and travel guides—attracted crowds of residents who stopped to flip through them, discovering comprehensive guides to Yinzhou’s "dining, accommodation, transportation, sightseeing, shopping, and entertainment."

The highlight of the exhibition was the live demonstration of intangible heritage skills. National-level heritage crafts dazzled the audience: gold and silver thread embroidery shimmered brilliantly, while red-and-gold lacquer wood carvings and gilt-painted lacquerware displayed intricate artistry. Masters’ live performances drew continuous praise. Delicate traditional knot buttons, creative "Feathered Paddlers Race" themed calendars, music boxes, and other products seamlessly blended ancient culture with modern aesthetics. The specially prepared "ENJOY Yinzhou" themed caps and tote bags—both practical and commemorative—became highly sought-after souvenirs.

Mr. Ou, a Guangzhou resident trying bamboo weaving on-site, told reporters: "The Yinzhou booth showcases both exquisite traditional craftsmanship and innovative cultural products. It gave us a clear impression of Ningbo’s Yinzhou—we’ll definitely take our children there this summer."

The consistently bustling booth and long queues at interactive zones demonstrated strong interest in Yinzhou’s cultural resources among Greater Bay Area residents.

At the Shenzhen event, the Yinzhou exhibition area was equally lively. A special "ENJOY Yinzhou" cultural product blind box lottery attracted enthusiastic participation from visitors, spreading Yinzhou’s unique cultural symbols and embedding its tourism brand in the hearts of Greater Bay Area residents. This two-city showcase not only promoted Yinzhou’s urban image but also deepened cultural exchanges between Zhejiang and Guangdong—two economic powerhouses. As the series of events continues, Yinzhou’s distinctive cultural charm will draw more Greater Bay Area tourists to explore its wonders.