Yinzhou Culture and Tourism makes its debut at the China International Travel Mart, presenting a special exhibition booth with the theme of "Integrating Intangible Cultural Heritage into Daily Life"

Cultural creative products and brochures at the Yinzhou booth.

From November 22 to November 24, the "Hello! China" China International Travel Mart 2024 was held at the National Exhibition and Convention Center (Shanghai). The exhibition focuses on the new changes in the inbound tourism market, new demands for tourism consumption, and new trends in tourism products, inviting international tourism industry peers to share development opportunities and promote market development together. Excellent cultural and tourism enterprises and high-quality cultural and tourism resources from Yinzhou participated in the exhibition in Shanghai, sincerely inviting domestic and foreign merchants and tourists to visit Yinzhou for enjoyment.

This year's Travel Mart set up 6 exhibition areas, including international and domestic culture and tourism, cultural tourism technology, and cultural creation and so on, highlighting the characteristics of convenient inbound tourism, new products and routes, international and domestic regional cooperation, and tourism destination marketing, etc.. It comprehensively enhanced the effectiveness of display, negotiation, and transaction, integrated inbound tourism products and resources, further promoted the development of the inbound tourism market, and promoted international tourism exchanges and cooperation. Yinzhou Culture and Tourism launched a special exhibition booth with the theme of "Integrating Intangible Cultural Heritage into Daily Life", integrating traditional intangible cultural heritage into modern life. The exhibition featured a wide variety of exhibits and unique designs, which were particularly eye-catching.

The Meiyinchuan (Ningbo) Intangible Cultural Heritage Operation and Management Co., Ltd., an exhibitor from our district, brought the "Lotus Pattern Incense Box inlaid with mother of pearl" made with the bone-inlaid wood decoration craft, an intangible cultural heritage creation gold medal product of the Zhejiang Province in 2024, as well as the national intangible cultural heritage such as gourds lacquerware painted with coating material made of glue and powdered gold or other metals, peacock fans with gold and silver colored embroidery, and pen holders made of wood with carvings and gold paint and so on. Thanks to their exquisite shapes and unique skills, they won praise from exhibitors and tourists; a series of exhibits such as wooden combs painted with coating material made of glue and powdered gold or other metals, and Chinese zodiac bookmarks with gold and silver colored embroidery, etc., made intangible cultural heritage break away from its "aloof" posture and become more relevant to daily life; unique and practical cultural and creative exhibits such as the Ningbo Smile Tea Cup with its own "Smiling Ningbo" logo, the plum blossom shaped lotus fragrance with a history of ten thousand years, and the magnetic levitated twelve zodiac animals wood carvings fully demonstrated the rich cultural heritage and ancient-modern inheritance of Yinzhou.

Another exhibitor from Yinzhou, the Ningbo Wanda Moments Hotel, showcased the hotel's self-operated coffee brand "WanVita Cafe" series on site. The unique roasting method and rich variety of coffee were highly favored by endless exhibitors and tourists on site.

At the exhibition, Yinzhou Culture and Tourism also brought exquisite brochures such as the Trendy Yinzhou Travel Guide, the Yinzhou Tourism Hand-drawn Map, the "Yinzhou Ten Bowls", and the "Yinzhou Good Gifts" and so on.