Ningbo Tiangong Fazenda Fruit Juice & Fruit Wine Co., Ltd.
Investment Opportunity
The company is planning to develop, produce and market mulberry products (the Project). Total investment of the Project is estimated to be USD7.78 million. To finance the project, the Company intends to establish a new joint venture with foreign investors with the equity interests owned by the potential foreign investors no more than 45%.
The company is also looking for strategic partner to cooperate in some other areas. The means of cooperation may include OEM, franchises, technology transfer, strategic alliance in marketing and distribution channel.
Company Description
The Company is a producer of fruit juice and wines and was founded in 2001. The company has about 200 employees, with USD9.06 million in total assets and USD1.8 million of annual sales.
The company produces and markets three kinds of fruit products, namely fruit jam, fruit juice and fruit wine. Its fruit juice has taken up for about 10% of domestic market share. Mulberry product is one of the featured products of the company and has taken up 40% of the domestic mulberry market share.
Main Products
1) Fruit juice, including mulberry juice, pumpkin juice, orange juice, apple juice, mulberry jams. Sales of fruit juice accounts for 55% of total revenue.
2) Fruit jam, mulberry jam.
3) Fruit wine, including White Mulberry Wine and Red Mulberry Wine, sales of wines accounts for 45% of total revenue.
Investment Evaluation
Industry Analysis
Domestic market of fruit products has been expanding rapidly since 2001. Mulberry is one of the favorite fruits in China, with good taste and very healthy. With a great potential, The market of mulberry products is expected to grow continuously in the next ten years.
Company Merits
The company owns many certificates that proved the qualities of its products. The Company has been granted the HACCP International Certificate of grocery safety management system. And the Project has been appraised by the State Planning Committee as a model agriculture project of the country.
The company has set up a sales network with 5 branches and rep-offices in Beijing, Shanghai and guangzhou. Its products have already been accepted by large supermarkets as Hay mart, Carrefour etc.
The brand name of the Company,"Jiangsang", is a well-known brand in the local market of Zhejiang.
Future Plan
The Company plans to increase sales revenue of mulberry products to USD36 million by 2005, which is estimated to be 50% of total market share. In accordance with the plan, the Company will graduate expand its mulberry base to 1998 hectares.
The company plans to export mulberry products to overseas market in two years.
Next Steps
Please send in writing your indication of interests and intention to further pursue the opportunity, including an introduction of your company.
The Company is happy to answer any queries you may have and a visit to the Company is always welcome.
Further negotiation about the opportunity will be conducted by the company with the assistance of professionals advisors.