The Ningbo Fashion Festival 2023 & the 27th Ningbo International Fashion Fair close, and 25 participating enterprises showcased their fashion "intelligence and creativity"
On October 21, the Ningbo Fashion Festival 2023 & the 27th Ningbo International Fashion Fair (hereinafter referred to as the "Fashion Festival") came to an end. During the 3-day event, 181 exhibitors, 222 brands, and over 300 experts and scholars from around the world exchanged fashion concepts and sought for future development. 25 companies from the Yinzhou District participated in the offline exhibition.
The close integration of the fashion industry with digital economy and technology is increasing day by day. The participating enterprises from the Yinzhou District not only cover production of clothing, accessories, printing, and design, but also demonstrate the strength of intelligent manufacturing of the fashion industry. The Supreme Intelligent Technology Co., Ltd., a national single champion in the manufacturing industry and a leading domestic textile and clothing digital equipment manufacturing enterprise, released its overall solution for digital clothing factories at the fashion festival, including multi-layer material box robots, hidden AGVs, three-dimensional cabinets for automatic storage, intelligent hanging systems, MES system... The various "strongest brains" in the digital factory are presented in the exhibition hall of "Supreme" of over 1,000 square meters large, becoming a typical example of Ningbo's fashion industry practicing new industrialization. At present, "Supreme" has provided digital solutions for dozens of clothing enterprises nationwide, including the "Chisage" and so on.
At the Fashion Festival, the "Ningbo Fashion Industry Digital Map" was released, gathering more than 100 fashion enterprises, fashion landmarks, fashion parks, and so on, including the "YESGO Valley", the "Mulsanne", the "MQD", the "Aux", and the "Loctek" and so on. The map enables global merchants to understand the development of Ningbo's fashion industry anytime and anywhere through technical means such as voice explanation, VR virtual experience, and AI artificial intelligence and so on.
The large-scale participation of universities is a major feature of this fashion festival. Among them, the "Youth Light" exhibition area presented by the Zhejiang Wanli University showcases the achievements of the school-enterprise cooperation in education and the cutting-edge design power, becoming a popular booth. Cultural and creative products with unique designs, doll pillows with vivid patterns, and insulation cups with novel shapes... Some of these products on display are designed and produced by teachers and students under the collaboration between the school and enterprises, and some are already in the market and have achieved good sales on e-commerce platforms. The Ningbo Jiadeao Clothing Co., Ltd. from Yinzhou, in collaboration with the Ningbo University, released the "Zhong Ling Yu Xiu" Chapter, showcasing the fruitful results of the integration of manufacturing and education through unique fabrics and design, and made a stunning debut in the fashion show titled "East Tide in Ningbo" at the Opening Ceremony.
Exhibition for promotion of city-wide consumption upgrading is also a major highlight of the Fashion Festival. During the Fashion Festival, the organizing committee specially issued "Premium in Ningbo" direct sales special coupons for happy shopping, with a total amount of 600,000 yuan. At the 2023 Ningbo Fashion Festival's Direct Sales Exhibition held in Hall 5 of the Ningbo International Convention and Exhibition Center, there was a full range of fashion and lifestyle products covering clothing, bags, shoes and socks, scarves and hats, home textiles and home furnishings, outdoor leisure products, and so on. Citizens came to buy in an endless stream. According to the data provided by the organizing committee, the total sales revenue of 59 participating enterprises in 3 days reached 5 million yuan.